Set a clear growth plan
Provided leadership and a practical plan of action for the in-house team, giving SEO, website improvements and paid acquisition a shared direction.
Case Study · Call2Customer
Turning existing search activity into a stronger lead pipeline.
How we worked alongside an in-house team to bring strategic direction to SEO and build a performance-marketing programme.
The challenge
Traffic and leads had plateaued.
Call2Customer is an India-based provider of BPO, call centre and back-office services. Its in-house team was already doing SEO and generating some website traffic and leads, but neither was growing. The team needed senior strategic support, a clear action plan and performance-marketing expertise to create a more reliable route to new business.
What we changed
One plan across organic growth, conversion and paid search.
Audit and fix the website
Reviewed the website to identify issues affecting search visibility and lead conversion, then prioritised and resolved the fixes needed to support growth.
Strengthen the SEO programme
Built on the team’s existing SEO work with a clearer strategy focused on attracting relevant organic search demand.
Launch and manage Google Ads
Planned and executed performance marketing for high-intent searches, filling the paid-media expertise gap within the client team.
The result
Organic leads began growing within six months, while Google Ads added to the pipeline.
With the website issues addressed, a more focused organic strategy and a managed Google Ads programme, Call2Customer started to see stronger organic lead generation and an expanded lead pipeline from paid search.
Visit Call2CustomerLet's talk growth
Let's identify what is holding your growth back.
Whether performance has stalled, lead quality is declining or you are building from the ground up, the first step is understanding what deserves priority.